The Motion Designer is a highly versatile professional, equipped with many in-demand skillsets to work on some of the most exciting opportunities within the commercial and entertainment industry. Television channels, advertising and design agencies, production and post-production houses, and visual effects facilities, all require skilled motion designers.
CHANNEL BRANDINGMotion designers hold a very crucial role in TV Channels. Also known as broadcast designer, they design the branding and maintain the consistency of the look of the channel. Be it channel identity, show packaging, show promos, news tickers or live event branding, literally almost every graphic animation that you see on your TV screen is a work of motion designers. HBO, Fox, Disney Channels, MTV, Nickelodeon, National Geographics, AXN, Sony, Discovery and Comedy Central, to name a few channels that have distinctive graphic identities.
TV COMMERCIALSThe advertising and commercial industry is very well established. Every year, big brands spend billions of dollars on their marketing and advertising campaigns. The most efficient marketing medium to date, you guessed it, is video-based marketing. Be it a viral YouTube or Facebook video, or high production value TV commercial, every video-based advert requires good motion designers who can create CG-heavy video, or even just logo animation.
CONCERT VISUALSHave you ever wonder who designs the cool graphic backgrounds on your favorite band's live concert? Or who design the backdrop visual on big events such as Academy Awards, or those glamorous fashion shows? Concert/event visuals is one exciting territory that a motion designer could specialize in. It requires distinctive technical skills and good understanding of timing and visual impacts.
OPENING TITLESSerious filmmakers know the importance of good title design. It gives the movie an artistic touch to start and end with, and sometimes could work as a short film within the film itself. Big studios like Marvel, Disney, DC, to name a few, place great emphasis on getting the right opening and credit titles. This gives motion designer another specialization to choose from, working alongside directors and filmmakers to craft beautiful title designs.
INFOGRAPHICS VIDEONearly every product, be it tangible objects or virtual ones like apps, programs or services, needs to be explained. What is the best way to explain something? Yes, through video. The demand for infographics is always there because effective and concise communication is everything. In 3dsense, you will learn about infographics from the fundamental concepts, to the advanced production techniques required to create good infographics.
USER INTERFACEIn this digital era, everything on the screen needs designers to create the interface, even in sci-fi films and games! A motion designer works alongside web designers and programmers to create a memorable user experience in the digital world. From the beautiful animation when you scroll your device, delightful movement of the icons when you click them, to the user interface of the apps or installations. This is another major area that motion designers could delve into.