Management Team

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Vision | Mission | Values | Culture


 Vision

To be a premier school with graduates in every major media production studio around the world

Mission

To provide the highest quality education in computer graphics, digital arts and design so as to nurture talent for the global digital media industry

Values

Leadership: We set the standards for the digital media industry. We lead, rather than follow.
Integrity: We apply the highest standards of honesty, ethics and integrity in all aspects of our daily operations.
Teamwork: We engage and motivate one another as we work towards our common goals.

Culture

The school aims to build a culture where everyone is passionate, caring and committed to their work.

 

Leadership Profiles

Alvin Leong
Director
Education: B.Eng Electronic & Electrical Engineering (Hons) (University College London)
Master in Business Administration (INSEAD)

Alvin joined 3dsense as a partner in 2012, bringing his experience in finance and marketing to the team. Together with Sen and Justin and a ultra-dedicated team of lecturers, 3dsense has grown to become a leading digital media school, ranking #1 in Asia for Computer Graphics (CG Student Awards 2015), and #2 in the world for Digital Illustration and #4 for Next-Gen Gaming (Autodesk | The Rookies 2016). Before leaving the corporate world, he was an investment banker at Barclays Capital in Hong Kong and Singapore originating debt capital markets and mezzanine financing, moving into fixed income institutional sales and finally Vice President at an M&A advisory boutique CapitalCorp Partners. He obtained his MBA from INSEAD and Bachelors in Electronic & Electrical Engineering from University College London, UK.

 

Justin Chua
Director/Deputy CEO
Education: B.Bus (Hons) (Nanyang Technological University)

Justin graduated from the Nanyang Business School, Nanyang Technological University NTU, with a Bachelor in Business Studies (Hons) degree. He has, since graduation, been working in the marketing field, undertaking varied roles from sales to marketing research to public relations and event organisation.His passion for technology and business inspired him to join 3dsense Media School, where he is tasked with overseeing the administration, finance and marketing core functions of the school. Apart from managing the school, Justin is also the Marketing Chair for Asia’s Largest CG event, CG Overdrive, an event he co-founded with Mr. Lai Kok Sen in 2006. In 2009, he co-founded FZD School of Entertainment Design with Feng Zhu, Mihwa and Kok Sen.

 

Lai Khoon Bak
Chief Administrator
Education: Diploma in Telecommunications Engineering (Singapore Polytechnic)

Mr Lai's career span over 45 years. His most recent career was as a Regional Manager for Thomson Consumer Electronics, responsible for administrating product safety in Hong Kong, USA and Europe. He was also instrumental in Engineering product development in ShenZhen, China. As a Lead ISO 9000 inspector as well as Quality Control Inspector for engineering production, Mr Lai is also vital in the administrative process of the company. At 3dsense Media School, Mr Lai brings with him creative problem solving basing on his years of experience in a full fledge production company to engage the administrative process and challenges the school faces. 

 

Leong Horn Kee (Dr)
Executive Chairman
Education: B.Eng Production Engineering (Hons) (Loughborough University)
Master in Business Administration (INSEAD)
B.Eng Economics (University of London)
B. Eng Chinese Language and Literature (Beijing Normal University)
Master in Business Research (University of Western Australia)

Our Executive Chairman, Leong Horn Kee, is currently Singapore's Non-Resident Ambassador to Mexico. He has been active in the Public Sector throughout his career. He was a Member of Parliament for over 22 years, and served as Chairman of the Government Parliamentary Committee for Finance, Trade and Industry from 1996 to 2004, Chairman of the Public Accounts Committee from 2004 to 2006 and a member of the Securities Industry Council since January 2008.Besides his contributions to the Public Sector, Mr Leong also has a distinguished career in the Private Sector. Some of his notable appointments include: Orchard Parade Holdings Ltd (Managing Director); Yeo Hiap Seng Ltd (CEO/Managing Director); Far East Organization (CEO/Managing Director); and N.M. Rothschild & Sons (S) Ltd (Director and Head, Corporate Finance)A Colombo Plan and a French Post-graduate scholar, Mr Leong is passionate about education. He graduated with a Bachelor of Technology (First Class Honours) degree from Loughborough University of Technology, and he holds an MBA from INSEAD, France. He also holds a degree (Honours) in Economics from the University of London, UK; a degree in Chinese Language and Literature from Beijing Normal University, China; and a Master in Business Research from University of Western Australia.

 

Sen Lai
Founder/CEO/Principal
Education: B.App.Sc (Computer Engineering) (Nanyang Technological University)

Graduating with a Computer Engineering Degree from Nanyang Technological University (NTU), Sen's career so far had been with the creative industries. Sen had spent almost 2 years living and working in USA and Canada with various animation and games studios. He returned to Singapore, assuming the role as a Animation Research Engineer at the Center for Graphics and Imaging Technology at NTU in 2002.After a year there, he left and founded 3dsense. 3dsense was ranked Top 10 CG school in the world since inception for 2007/2008(source: 3Dworld mag) and subsequently No.1 School in Asia for Computer Graphics and No.2 School in the world for Digital Illustration. In 2006, he also co-founded CGOverdrive with Justin, one of Asia's premier computer graphics event and is serving this annual event as the conference chairman. In 2009, he co-founded FZD School of Entertainment with Feng Zhu, Mihwa and Justin. At 3dsense Media School, Sen oversees overall operations and charting the directions of the company, most notably in the area of company growth, academic development and new programme initiatives.

 

Christopher Chia  (Dr)
Academic Board Member / Independent Non-Executive Director
Education: MSc. and PhD in Computation (University of Manchester Institute of Science and Technology)

Dr Christopher Chia, Head of the Academic Board, holds the position of Senior Advisor, NTUC where he advises the Secretary-General on new media strategies. Since November 2011, he also took on the Executive Chairmanship of NTUC Media.

Prior to this, he was the Chief Executive of the Media Development Authority (MDA), former Chief Executive of the National Library Board (NLB), former director of the Information Technology Institute (ITI), and founder of the Information Communication Institute of Singapore. He was instrumental in transforming the library system in Singapore, including the introduction of a digital, networked and borderless library system using cutting-edge technology. NLB bagged the Innovative Organisation of the Year award in 2001.

Dr Chia is also a senior corporate advisor/director to private/public sector organisations in transformation management, ICT applications and strategic relations.

 

Steve Lai (Dr)
Examination Board Member / Independent Non-Executive Director
Education: B.Sc (Hons) in Industrial Chemistry (Loughborough University)
PhD in Organic Chemistry (Loughborough University)

From November 2007 to August 2012, Dr Lai was the Chief Executive Officer of PSB Academy Pte Ltd. Dr Lai was previously the Deputy Chief Executive Officer of TUV SUD PSB Corporation and PSB Corporation Pte Ltd from April 2006 to March 2007 and from April 2001 to March 2006, respectively. From April 1996 to March 1998, Dr Lai was the General Manager (Standards & Technology) of Singapore Productivity & Standards Board. Dr Lai holds a Bachelor of Science (Hons) in Industrial Chemistry and a PhD from the Loughborough University of Technology, United Kingdom.